Designing a Facebook Cover

What’s a Facebook Cover photo? It’s the big image at the top of your Facebook page, it’s public so anyone who lands on your page can see it – a bit like a shop window – so it’s important it’s a striking one!  A lot of people will make a split second decision whether to stay on the page based on the cover photo and having the right image that matches your branding and gets people’s attention is essential to your business.

Over the past couple of months, I’ve designed several new logo’s and created a shiny new Facebook cover photo to help promote the business more effectively online so I thought I’d share how easy it is to get yours looking spot on. Obviously, you can use any old photo from your desktop, mobile phone or some people opt for a stock image – I’m sure they’re great but the cover photo is an opportunity to do something bespoke, that matches your brand.

Why use a bespoke Facebook Cover Photo? You’ll notice when you land on different pages many don’t bother to use a decent image at all so this in itself will help you stand out from your competition and portray a professional look for your brand. Secondly, it’s something you could change weekly or monthly to showcase new products or offers and increase engagement with your audience. Thirdly, why not? It’s really easy to do and in it’s simplest form would take you less than an hour to update!

Let’s get started… First things first, if you’re interested in promoting your business on Facebook you’ll need to convert your personal account to a Facebook business page if you haven’t already done so. Pages are designed for business and organisations to help connect with their customers better and there’s a bunch of other stuff that you can’t access in a personal account.

The reason I’ve mentioned this is that the sizes are slightly different when using a page vs a profile, according to Facebook the cover photos will display at 820 pixels x 312 pixels on your desktop or laptop and will break down to 640 pixels x 360 pixels on smartphones. It’s also worth noting that Facebook prefers an sRGB JPG under 100kb file to improve loading speed – if the image size is over they’ll reduce the size automatically and can produce some dodgy results so worth bearing in mind.

To get an image that will work on both devices I’ve found the ideal size is 820 pixels x 462 pixels – start by creating your desktop version and add a 75 pixel border at the top and bottom that will be visible on smartphones. The image below shows that the central area of 312 pixels is where all your important content should be as anything outside of this will be cropped out when viewed on a desktop or laptop.

Once complete save as a sRGB and try your best to keep it under 100kb using web save features in your image editing software and upload to your page! If all this pixel talk is not your cup of tea then why not get in touch and I can quickly design a striking image for you based on your branding… Just use this contact form to reach out.

Posted on 05/03/2018 by Ben Young